If you are among those who feel AI features are superficial additions to smartphones, you may want to think again. Capitalising on the ongoing AI wave, smartphone brands are increasingly shipping devices with AI features. A new report by CyberMedia Research (CMR) claims that 77 per cent of consumers actively use AI-powered photography features and as many as 71 per cent engage with generative AI features multiple times a week.
The same report claims that 82 per cent of those surveyed admitted that transparent data practices are critical to AI trust. And 69 per cent identified chipsets as key enablers of AI experiences. The study shows a fundamental shift in how Indian consumers assess their smartphone purchases.
“AI is no longer viewed as an added feature; it is increasingly shaping the overall device experience. Across demographics and price segments, consumers expect AI that is useful, intuitive, and seamlessly integrated into everyday interactions,” said Prabhu Ram, VP – Industry Research Group (IRG), CMR.
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