Meta on Wednesday, May 13, introduced Incognito Chat, a new feature aimed at enabling private user conversations with its AI chatbot. The social media giant said that the feature is designed for users who may want to discuss sensitive topics or share personal, financial, or health-related information while interacting with AI chatbots.
Incognito Chat is built on top of Meta’s Private Processing technology which, the company claimed, makes user conversations with its Meta AI chatbot inaccessible to anyone else, including Meta. Once Incognito Chat is enabled, user chats with Meta AI become private and temporary. User prompts and AI-generated responses are not stored and will disappear by default.
Incognito Chat with Meta AI will begin rolling out on WhatsApp and the Meta AI app over the coming months, the company said.
The announcement comes at a time when AI-powered chat services are increasingly integrated into everyday communication. It also comes just days after Meta quietly discontinued the end-to-end (E2E) encryption option for Instagram DMs. This means Instagram is now able to access all the content of direct messages, including images, videos, and voice notes.
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