Doomscrolling, or constantly consuming content online, has been linked to higher stress. At the same time, social media platforms are built to keep users hooked by pushing sensational content. As a result, people often find themselves stuck in a loop, scrolling more even when it starts to feel overwhelming. But there may be some respite.
US-based startup Noscroll, with its AI-powered tool, tries to break this cycle by removing the feed altogether. Instead, it delivers curated updates that are relevant and easier to process. This not only saves time but also reduces mental strain and, in turn, acts as a filter between useful information and noise. It is especially helpful for professionals who need to stay updated, as many are already using it to track niche topics without constantly being online.
The company sums it up simply: ‘No feed. No brainrot. No ragebait. Just signal.” It targets social media fatigue, where users feel overwhelmed by too much negative and repetitive content, by focusing only on what really matters.
Meanwhile, Noscroll founder Nadav Hollander, former CTO of OpenSea, created the tool out of his own mixed experience with X (formerly Twitter), as he found it both entertaining and also culturally toxic. Hollander wanted to step away from the app without missing important updates; as a result, he built Noscroll, which was launched to the public just days ago.
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