Visa is launching an AI financial assistant that gives bank customers personalised spending insights within their banking apps.
The service lets cardholders ask questions about their finances, receive monthly spending insights and take certain actions through a chat-based interface.
Customers can initially lock cards and set alerts. Visa plans to add subscription management features through its Enhanced Subscription Manager.
Banks can offer the feature under their own branding and configure enrolment, notifications and supported actions without custom development.
They can also connect their FAQs and documents, allowing customers to ask about products such as car loans and savings accounts.
The feature forms part of Visa Digital Issuer Solutions and acts as a central layer for services available through the company’s Digital Enablement Software Development Kit.
Michele Herron, SVP and Head of North America Value-Added Services at Visa, said,
“Consumers are already turning to AI for financial advice—but banks have the full financial picture, can act on it, and are among the most trusted institutions consumers rely on. AI Financial Assistant brings those strengths together, combining personalised insights based on a consumer’s own data and pairing it with the ability to act, all right within their bank’s app.
By simply turning on this service, banks can strengthen relationships with their customers and transform from a passive ledger to a generative AI–enabled financial hub.”
The service combines cardholder activity, real-time information and data from participating financial institutions.
It is powered by Visa’s Data and AI Platform, which provides secure access to multiple AI models evaluated for security, accuracy, compliance and performance.
The assistant operates under Visa’s AI and data governance standards and draws on insights from its payments network, which processes more than 300 billion transactions annually.
Visa plans to make the AI financial assistant available to US financial institutions for pilot programmes in August 2026, followed by a wider global rollout.
Featured image: Edited by Fintech News Singapore, based on image by akshaychauhanakki123 via Magnific
The post Visa Unveils AI Assistant for Spending Insights, Card Controls in Bank Apps appeared first on Fintech Singapore.
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