Trump Media to sell early access to key social posts

Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts.

Launching 1 August, instant updates will be delivered from key accounts, it said. President Donald Trump currently has the most followers on the platform.

The company behind the app hopes it will create a steady new source of money for the firm which is currently loss-making.

It is likely aimed at financial traders who want to see market-moving news fast. Trump’s social media posts often cause sudden swings in global markets, especially when he writes about trade and tarriffs. For firms, a delay of even seconds can be costly.

Until now, banks and traders had to monitor the app manually. The new system will send posts directly to paying clients.

"Markets already move on Truth Social posts", said Kevin McGurn, the interim boss of Trump Media, adding that the service will create a steady profit.

The new commercial data feed, named Truth API, promises to deliver posts to paying institutional clients in "milliseconds".

The service will run 24 hours a day, seven days a week.

The company, which launched its social media app in 2022, said some firms have been copying its data for months without permission.

McGurn warned that Trump Media will soon block these methods, forcing firms to buy the official feed instead.

President Trump could benefit substantially from the move. Since the Trump family remains the majority shareholder in the company, the president stands to profit directly from selling expedited access to his own public statements.

The BBC has reached out to Trump Media for comment to confirm if his posts will be included in the paid feed, but did not receive an immediate response.

While other social media networks already sell data, the move highlights the unique overlap between Trump’s private business and his public role as president.