Today, Apple’s SVP of Services and Health, Eddy Cue, received the 2026 Entertainment Person of the Year award at the Cannes Lions International Festival of Creativity. Here are the details.

Cue awarded Entertainment Person of the Year

Last month, the Cannes Lions International Festival of Creativity announced that Eddy Cue would be this year’s recipient of the Entertainment Person of the Year Award.

At the time, Simon Cook, Cannes Lions CEO, said:

Eddy Cue has consistently pushed the boundaries of entertainment and storytelling, building platforms and experiences that have redefined how audiences engage with culture. Under his leadership, Apple has not only produced world-class content but has also shaped the future of entertainment through innovation, creativity and an unwavering commitment to quality. We’re delighted to honour Eddy as our 2026 Entertainment Person of the Year.

Earlier tonight, Cue accepted the award during the festival’s opening ceremony, a few hours after delivering the festival’s keynote alongside producer Jerry Bruckheimer (Armageddon, National Treasure).

As he accepted the award, Cue said:

“We’ve never strived to be the most. We strive to be the best. When we started Apple TV nearly seven years ago, we said, let’s build the place that allows the best storytellers in the world to do their best work. […] Stories can make you laugh, cry, think and many other emotions. They connect us. Across language, across culture, across everything. That’s what we’re all about at Apple, so stay tuned for more. We’re just getting started.”

In a press release issued tonight, Apple celebrated Cue, saying he has been “instrumental in building Apple’s globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Apple Fitness+, Apple Card, Apple Maps and iCloud, as well as Apple’s productivity and creativity apps.”

Apple added that under Cue, “Apple TV, which launched just over six years ago as a wholly original streaming platform, has become one of the industry’s most award-winning and culture-defining services.”

During the keynote session earlier in the day, Cue and Bruckheimer made no mystery of Apple’s intentions of making another F1 movie. From The Hollywood Reporter:

Cue and Bruckheimer, on Monday, again teased a sequel to the hit film F1. “We’re going to come back and hopefully make another F1,” producer Bruckheimer told the audience, also mentioning the name of F1 and Top Gun: Maverick director Joseph Kosinski. […]

Cue later added: “We’re going to do it again. Hopefully, we’re doing another Formula 1 movie. I think everyone wants to see another one. It was Brad Pitt’s biggest movie of all time. … It was a great story, it was fun, and you loved it when you were walking out of the theater or watching it at home.”

The duo also discussed another upcoming collaboration between Bruckheimer and F1 The Movie director Joseph Kosinski at Apple TV, a UFO conspiracy thriller. From Deadline:

“It’s kind of All the President’s Men about what the government has been hiding, and what’s been going on with UAPs unidentified anomalous phenomena] all these years,” said Bruckheimer. “We found these two gentlemen who were working for the government and couldn’t quite figure out what was going on, seeing these anomalies, kept asking a lot of questions, and had a lot of doors shut up.”

To read Apple’s full release about Cue’s award, follow this link.

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