Meta invests $900 mn in CRED; founder Kunal Shah steps down to lead WhatsApp globally
CRED founder Kunal Shah has stepped down as CEO to join Meta as global WhatsApp chief. Meta also led a $900 million funding round in the fintech startup. The transition comes as Meta invests $900 million in CRED at a $4.5 billion valuation.

Announcing the move, Shah said, "CRED is ready for its next phase. I am stepping back and Miten steps in as interim CEO, partnered with an incredibly talented team."
The leadership transition coincides with Meta leading a $900 million Series H funding round in CRED. The investment gives Meta a minority stake in the company and values the fintech at $4.5 billion on a post-money basis.
Shah will remain associated with the company as a shareholder. "I'm stepping away from the operating role and will continue as a shareholder. My commitment doesn't change. Just the role," he said.
Addressing potential concerns around user information, Shah clarified that "Meta comes in as a minority investor in CRED. No access to member data."
The entrepreneur thanked CRED's stakeholders, saying he was "extremely grateful to our members, partners, regulators, and investors who made this possible," while also acknowledging board members for their "extraordinary conviction."
On his move to Meta, Shah said the opportunity was driven by the scale and future potential of WhatsApp. "While it's come very far, the delta between WhatsApp today and its full potential is massive," he said.
He added that he looked forward to working with Meta CEO Mark Zuckerberg and the company's leadership team "for the next step in WhatsApp's journey."
CRED's board is expected to continue working towards the company's eventual initial public offering under the new leadership structure.
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