Next year to be Apple’s ‘biggest product year’ ever, here’s what’s coming
Apple reportedly has 15+ new products launching this fall, but according to Bloomberg’s Mark Gurman, 2027 will be even bigger for the company. Here’s what’s coming.
Apple products rumored for 2027 include six new iPhones, several AI wearables, and more

In his latest appearance on TBPN, Mark Gurman has made a big claim about Apple’s 2027 lineup. He said, “2027 is going to be Apple’s biggest product year in its history.”
Though that claim is very subjective, here’s what rumors indicate is on Apple’s roadmap.
For starters, 2027 could be the first year that Apple ships six new iPhone models:
- Early 2027: iPhone Air 2, iPhone 18, iPhone 18e
- Fall 2027: iPhone 20 Pro, iPhone 20 Pro Max, iPhone Ultra 2
The 20th anniversary Pro models are expected to be a big highlight, with a quad-curved new display that looks virtually bezel-free.
Additionally, Gurman’s other reporting highlights two new AI wearables coming next year:
Gurman doesn’t explicitly mention any additional products in the interview. But based on past rumors, we’re also expecting plenty of other new Apple hardware next year.
The company’s Apple Home lineup will reportedly expand with a new tabletop home hub with swiveling robotic arm. It’s expected to be a larger, more powerful version of the forthcoming HomePad.
New M6-based products are expected next year too, including a next-gen iPad Pro, MacBook Air, and likely several other Macs. The rumored MacBook Ultra could potentially slip into 2027 too, but it’s currently expected this fall.
Apple is expected to have new Apple Watch models next year too, and potentially a variety of other products not yet known.
Are there any rumored 2027 Apple products that you’re especially excited for? Let us know in the comments.
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