LiLLBUD, an early learning startup focused on children aged 0–3 years, has raised Rs 6 crore in a seed funding round led by Zeropearl VC, along with participation from Abhishek Bansal, CEO of Shadowfax; Kunal Shah, Founder of CRED; and a syndicate of consumer and supply-chain operators.
The fresh funds will be utilized to launch 100 new SKUs across the 18–36 months age category by Q4 FY26 and deepen quick-commerce distribution, alongside investments in supply chain and brand building, LiLLBUD said in a press release.
Co-founded in May last year by Abhishek Sharma and Ayush Bansal, LiLLBUD is an early learning brand dedicated to the holistic development of children aged 0–3 through safe, thoughtfully designed play-based products. The company offers a growing range of BIS-certified, Montessori-inspired toys and learning products and aims to become India’s most trusted child development platform.
According to market research, the country’s toy market was valued at roughly $2.1 billion in 2025 and is projected to nearly double to about $4.7 billion by 2034.
Uncertified toys have repeatedly been found to contain heavy metals such as lead, exposure to which is linked to long-term effects on children’s cognitive development. LiLLBUD’s entire catalogue is BIS-certified by design, directly addressing a concern frequently raised by parents.
Since inception, LiLLBUD claims it has reached an annualised revenue run rate of Rs 3.5 crore and built a catalogue of over 200 SKUs across developmental categories. Its products are distributed through its website, Amazon, Flipkart, and Blinkit.
The Gurugram-based startup competes with other brands in this space, including Curious Cub, Skillmatics, Shumee Toys, and Bloon.
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