A new study suggests that major AI companies are adopting the same deceptive tactics long used by data brokers and other tech firms to keep users from opting out of the sale and sharing of their personal information.
Major large language model (LLM) providers such as Google, Meta, and OpenAI, fail to clearly link their data-sharing opt-out forms from their homepages or privacy policies, as per the study published last week by Electronic Privacy Information Center (EPIC), a digital rights nonprofit.
While some of the AI vendors require consumers to submit multiple separate forms to complete a single request, others such as OpenAI do not offer any way to opt out of the sale or transfer of personal data.
Instead, the Microsoft-backed AI startup only offers an option to “remove personal information from ChatGPT responses”, which is more to do with the chatbot’s output rather than the removal of any underlying data, as per the EPIC study.
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