Anthropic has introduced local pricing for its Claude AI chatbot in India, marking a significant step in its expansion strategy as global AI companies compete for users in one of the world’s fastest-growing technology markets.
The company has begun displaying Indian rupee pricing for Claude subscriptions on its website and mobile apps for some users. However, unlike OpenAI’s ChatGPT, Anthropic has yet to support India’s Unified Payments Interface (UPI). Users need to pay using credit or debit cards or through Apple and Google’s app store billing systems.
The pricing update addresses a long-standing complaint from Indian users, who previously had to pay in US dollars, often incurring additional currency conversion charges.
India has emerged as Anthropic’s biggest market outside the United States, accounting for 5.8 per cent of global Claude usage, according to the company.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
