Google has introduced a new feature called ‘Preferred Sources’ for Search, allowing users to prioritise websites they want to see more frequently in AI-powered search results. Announced in a blog post, the update is aimed at giving users greater control over the content showcased in AI Overviews and AI Mode, while also helping them identify information from publishers they trust.
Under the new feature, users can select specific publications or websites through search personalisation settings, and Google may display content from those sources more prominently when relevant to a search query. Preferred websites will also be clearly labelled, similar to the Top Stories section, making them easier to identify within search results.
The update comes as Google continues to refine how AI-generated search experiences show information, amid growing scrutiny over attribution, visibility for publishers, and trust in AI-generated answers. By allowing users to prioritise trusted sources, the company appears to be positioning the changes as a way to improve transparency and content discovery in AI Search.
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