The United Kingdom has imposed tough new rules on Google Search to address competition concerns, mandating clearer attributions to publishers’ content in its AI-powered search features and providing publishers with an opt-out option.
The UK Competition and Markets Authority (CMA) on Wednesday, June 3, said Google would be required to make sure content from publishers, including news organisations, was properly attributed in AI‑generated search results, using clear links.
The country’s competition watchdog has previously flagged concerns about Google’s dominance in search. For context, Google reportedly accounts for more than 90 per cent of search queries in the UK.
The new rules were imposed under the country’s digital markets competition regime, under which Google has been designated with the “strategic market status” that allows the CMA to set targeted rules to increase trust and transparency.
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