AI companies are moving directly into enterprise services, opening a new front in their challenge to established IT services providers and consultancy firms, including those in India.
Anthropic on Monday, May 4, announced a joint venture backed by a consortium of VCs, hedge funds, and private equity firms to embed its engineers and Claude models directly into the core operations of micro, small, and medium enterprises (MSMEs). A day later, reports suggested that OpenAI is also finalising a near-identical joint venture with firms such as TPG and Bain Capital to help enterprises deploy its AI tools and services.
Both ventures look to raise capital from alternative asset managers to unlock new channels for enterprise AI deals by getting preferred sales access to their investors’ portfolio companies. In exchange, investors stand to gain from any deals or contracts that follow.
The Anthropic-led venture will work with mid-sized companies across sectors by adopting the forward-deployed engineer (FDE) model popularised by Palantir, where engineers from the AI startup will work alongside the customer’s engineering team to identify where Claude can have the most impact, build custom solutions, and support them over the long term.
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