Anmasa raises Rs 30 crore from Fireside Ventures, Blume Ventures to scale hyperlocal fresh staples network

Fresh staples startup Anmasa has raised Rs 30 crore in a seed funding round led by Fireside Ventures, with participation from Blume Ventures, existing investors and HNIs, to accelerate its expansion across India.

The brand plans to use the capital to deepen its presence in Delhi-NCR, enter Bengaluru and other metro markets, while strengthening its proprietary supply chain technology.

"The idea is simple: that food should adapt to consumers, not the other way around. We're building India's first hyperlocal fresh staples network where food is manufactured only after an order is placed," Yatish Talvadia, Founder & Chief Experience Officer, Anmasa, told ETRetail.

With the latest round, Anmasa has raised Rs 47 crore (about USD 5 million) to date.

Unlike conventional packaged food brands, Anmasa operates neighbourhood micro-factories that prepare stone-ground flour, wood-pressed oils and freshly milled spices on demand and deliver them within 90 minutes. The model has helped the company register 23x growth over the past 12 months across Gurugram and Noida.

"We realised consumers had moved away from the traditional practice of consuming freshly milled staples. We're bringing that experience back through technology and local manufacturing," Talvadia said.

The company currently operates nine company-owned stores, five in Gurugram and four in Noida, and plans to cross 15 outlets this fiscal. Bengaluru is slated for launch by mid-September, while Hyderabad or Pune will follow soon after.

Each outlet spans 250-300 sq. ft. and requires a capex of Rs 15-20 lakh.

Anmasa today offers nine categories and over 200 SKUs, with fresh flour, pulses, and wood-pressed oils driving the business. Consumers can customise multigrain blends, grind textures and regional flour variants based on their dietary needs.

"The natural shelf life of fresh flour is only 40-45 days, which is why manufacturing close to consumers is critical," he said.

The company derives 70 per cent of its direct-to-consumer revenue from repeat customers, while its blended average order value stands at Rs 800. Nearly 85 per cent of orders come online, with the remaining 15 per cent through walk-ins.

All stores are already EBITDA positive, and the brand is targeting an exit ARR of Rs 150 crore this financial year.

A significant portion of the new funding will also go towards building a technology-enabled supply chain that connects every store with a central processing hub.

"Each store functions as a fulfilment node, and the entire logistics chain is owned by us. That's our biggest differentiator," Talvadia said.

Despite the rapid rise of quick commerce, Anmasa has no plans to list on those platforms. "Our focus is to own the entire consumer journey from sourcing and manufacturing to fulfilment and personalisation. That's how we believe the staples category will evolve," he added.