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Dive Brief:

  • Starting this month, Caraway is selling an assortment of its products in over 500 Walmart stores nationwide as well as on the retailer’s website and marketplace, the direct-to-consumer cookware brand said in a Monday press release.
  • The brand has curated some of its best-selling cookware and kitchen products for Walmart shoppers.
  • The launch is part of Walmart’s strategy of bringing “more premium, design-forward brands to its customers,” per the release.

Dive Insight:

Caraway’s rollout at Walmart is the DTC company’s largest retail expansion to date.

While the debut is part of Caraway’s omnichannel growth strategy, the partnership also indicates the big-box retailer’s desire to bring more high-end products to its shoppers.

"As we continue to evolve and elevate our assortment to meet the needs of our customers, we're excited to bring Caraway to our cookware lineup," Danielle Lyman, vice president of cook and dine at Walmart U.S., said in a statement. "Our customers appreciate design and quality craftsmanship. Together, we can make Caraway's premium cookware more accessible to families through the convenience and everyday value Walmart is known for."

Before its Walmart deal, Caraway teamed up with Target in 2022 to introduce its products, including a limited-edition slate color, within 350 of the retailer’s physical stores. It expanded a similar partnership with The Container Store in 2023, enabling the brand to sell its kitchenware to shoppers at more than 100 locations and the retailer’s website. As of Tuesday, Caraway continues to sell its products via both The Container Store’s and Target’s websites.

In 2022, the company raised $35 million in an investment round led by McCarthy Capital. At that time, the company said it would deploy the funds toward creating new products, improving its marketing and customer experience functions and onboarding more employees.

A year after its fundraise, Caraway’s new product developments began to take shape. In 2023, the company introduced a series of new products, including knives, utensils, shears and a four-piece board set.