Rumors suggest that some third-party publishers may be growing frustrated with Sony's social media strategy following its decision to discontinue PlayStation discs in 2028. Sony has been under fire since its July 1 announcement, with most of the backlash coming from fans unhappy with the decision. Now, some people claim to have insider information suggesting that frustration with the Japanese company and PlayStation.

The first major wave of user backlash began on July 7, when PlayStation finally broke its silence on social media. The company acted as if nothing had happened, posting about games and other topics unrelated to its recently announced no-disc policy. Many fans viewed this as disrespectful and flooded every PlayStation post with thousands of negative comments, mostly reminding Sony that the user base had not forgotten the controversial decision. Now, that same fan-led movement is reportedly causing frustration among third-party publishers as well.

Third-Party and Indie Publishers Might Change Their PlayStation Marketing Plans

On the July 14 episode of his Broken Silicon podcast, YouTuber Tom, who runs the Moore's Law Is Dead channel, claimed he knows developers who are unhappy with Sony's social media strategy. He referenced a conversation with an anonymous developer who said PlayStation offers one free social media post to promote new games but charges developers and publishers for additional marketing. Now, with every PlayStation post being flooded with negative comments, some third-party publishers are reportedly questioning whether they should continue paying the company to promote their games, at least while the online backlash continues.

Scratch & Peek

Identify the cover art while scratching off as little foil as possible.