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Rusk Media raises Rs 100 Cr in pre-Series C round led by Nazara Technologies

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Rusk Media raises Rs 100 Cr in pre-Series C round led by Nazara Technologies

Digital entertainment startup Rusk Media has raised Rs 100 crore ($10.6 million) in a Pre Series C funding round led by Nazara Technologies. The round also saw participation from Info Edge Ventures, IvyCap Ventures, and a consortium led by Audacity VC.

In October last year, Rusk Media had raised Rs 103 crore ($12 million) in its Series B round led by IvyCap Ventures and others. With the latest infusion, the company has raised around $32 million to date.

The fresh capital will be used to expand its content portfolio, scale its owned platform Alright! TV, and launch new sports and audio first content formats targeting Gen Z and Gen Alpha audiences.

Founded in 2019 by Mayank Yadav, Rusk Media creates and distributes mobile first content across social media, OTT platforms, and Alright! TV.

The company also plans to invest in AI driven production capabilities, including proprietary tools aimed at reducing production costs, improving content creation efficiency, and enhancing monetisation.

In addition, Rusk Media plans to expand its existing intellectual properties, including I-Popstar and Engaged, into new languages and international markets.

As part of the transaction, representatives from Nazara Technologies and Audacity VC will join the company's board.

Rusk Media produces fiction, unscripted shows, animation, vertical dramas, and live entertainment formats. Its content is distributed through platforms such as Amazon MX Player, JioHotstar, social media channels, and Alright! TV.



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