Ishant Sharma and Yuzvendra Chahal launch hydration brand AQUON

Indian cricketers Ishant Sharma and Yuzvendra Chahal have entered the health and wellness space with the launch of AQUON, a hydration drink mix designed to support daily hydration and electrolyte balance for both everyday consumers and sportspersons.

Marketed by Delhi-based Kiyas Lab, a DPIIT-recognised startup, and manufactured at Sapiens Labs in Baddi, Himachal Pradesh, AQUON will initially be available through the brand's direct-to-consumer website.

The hydration sachets contain five electrolytes sodium, potassium, magnesium, calcium and chloride—along with **eight essential vitamins, 500 mg of taurine, and 10 kcal per serving, the brand said in a press release. Each sachet can be mixed with 300 ml, 450 ml or 600 ml of water, depending on consumer preference, they added.

The product is available in four flavours: strawberry watermelon, exotic blueberry, lemon lime, and tropical punch.

Yuzvendra Chahal said, "There was no such thing as the right time. We had been thinking about building a business for a long time. When we decided to move ahead, we came up with this product."

Explaining the brand's positioning, Ishant Sharma said, "We are not targeting any specific audience. We believe anyone can have this drink, whether they are a sportsperson or not. It contains electrolytes and a limited amount of sugar. When you take electrolytes, your sugar level can drop, so a small amount of sugar helps provide instant energy."

He added, "Our focus is to build a product that people use. We want to help people stay hydrated and support those who experience cramps or have low electrolyte levels."

AQUON enters India's growing hydration segment, which includes oral rehydration products, sports drinks and hydration supplements offered by pharmaceutical companies, beverage manufacturers and digital-first startups.

The product is priced at Rs 299 for a pack of six sachets, Rs 399 for an eight-sachet variety pack, and Rs 1,080 for a pack of 24 sachets.