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Dive Brief:

  • PVH this week named Alexis Rollier, who has served as global CFO and global COO of Sephora since 2018, to be the apparel retailer’s next CFO, according to a company release and securities filing.
  • Rollier will take the finance reins for the parent of Calvin Klein and Tommy Hilfiger in early September and report to CEO Stefan Larsson. He succeeds Melissa Stone, executive vice president of global financial planning and analysis, who has served as interim CFO since Jan. 1, according to the release.
  • The appointment comes after PVH’s previous CFO Zac Coughlin left late last year to take the CFO seat at SiriusXM, and as the retailer is continuing to drive its multiyear PVH+ Plan.

Dive Insight:

Rollier is joining PVH amid mixed results with its long-running turnaround plan, which has sought in part to drive growth across its two flagship brands and improve digital profitability.

Alexis Rollier
Alexis Rollier
Courtesy of PVH

In a Monday note, Needham analysts led by Tom Nikic characterized Rollier’s experience as “strong” and said they viewed the move positively as the lack of a permanent CFO for many months had been an “overhang” on the stock.

“Our only nits to pick are that Sephora is not an apparel business (beauty), and it is a multi-brand retailer rather than a brand,” the client note states. “But we think that for the most part that his experience/skillset is transferable. We continue to believe that PVH’s valuation metrics have been overly punished due to some recent choppiness in fundamentals and hopefully the appointment of Mr. Rollier will be a step in the right direction for the company and the stock.”

Rollier worked at Sephora for 14 years and has 30 years of global finance, operations and omnichannel retail experience, according to the release. He has led international teams and previously served as CFO at Guerlain, the French luxury cosmetics and perfume company.

“Calvin Klein and Tommy Hilfiger are two of the most iconic brands in the world, with powerful consumer relevance, and I am energized by the opportunity to join the PVH team at this important stage of the company’s journey,” Rollier said in a statement.

In his new role, Rollier’s compensation will include an initial base salary of $850,000 and a cash advance of $375,000 to replace the bonus and equity awards he will forfeit by resigning from LMVH, as well as one-time sign-on stock awards, according to the filing with the Securities and Exchange Commission.

In its most recent quarter, PVH reported net income of $88 million on revenue of $2 billion, compared to a loss of $44.8 million in the year-ago period on about $2 billion of revenue.