Select Street Fighter Characters Now Have Fragrances That Smell Like Their Fighting Styles
Primarily a news writer since 2018, Josh has covered just about every major game from the past decade. Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company.
If you’ve ever wondered what it smells like to play Street Fighter, your prayers are about to be answered. Capcom has teamed up with a company called Code Meee to create Gaming Fragrance, a line of scents designed to smell like fighting styles from Street Fighter 6.
Smell Street Fighter 6
I know, I threw a lot of very confusing information at you there. Ingried, Juri, and Ed are the lucky roster members to have been selected for Gaming Fragrance duty, but yes, you read right. Their respective scents are not based on how the characters themselves might smell, but on their chosen fighting styles.
The goal of the officially licensed scents is to add smell to the checklist of things you need to be just right before you settle in for an intense Street Fighter 6 session. “Sound, check. Lighting, check. Temperature, check. Hydration, check. And one thing you might be forgetting: scent,” the intro on the Gaming Fragrance website reads.
So, what exactly do these fighting styles smell like? Ingird’s scent is “grapefruit and leafy green”, apparently. Meanwhile, Ed’s scent is infused with bergamot. That’s the orange oil used to flavor Earl Grey tea, just in case you’re having trouble placing what exactly bergamot - and in turn, Ed’s fighting style - smells like. Juri’s description is currently missing from the site, but according to VGC, her Gaming Fragrance is fruity and floral.
Each pot costs 6,850 yen ($42) and includes a wooden diffuser on which you will need to administer three to four drops of the fragrance. That should make the area in which you play Street Fighter 6 smell like the fighting style of your chosen character. There’s no guarantee it’s going to make you better at the game, though.
Seriously, the disclaimer reads “The effects or benefits of the fragrance are not guaranteed.” In hindsight, maybe that’s referencing how strong it smells and not how much better it might make you at Street Fighter 6.
Following In The Hallowed Footsteps Of The GameScent
Code Meee isn’t the first company to look at video games and wonder if smell is the next logical technological leap for the industry to make. In 2024, a product called the GameScent was released. A contraption loaded up with different fragrances that would react to whatever game you were playing and release related fragrances.
We’re not talking fruity floral notes like the new Street Fighter ones, either. There was one smell that was meant to replicate gunfire, and another to mimic how it might smell if you were on board a ship during a storm. The company behind the GameScent had plans to add more smells to its library of available fragrances, including blood. I’m unsure if the product was around long enough for that curious pipedream to become a reality.
Street Fighter 6
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OpenCritic Reviews - Top Critic Avg: 91/100 Critics Rec: 98%
WHERE TO PLAY
- Engine
- RE Engine
- Genre(s)
- Fighting
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