Honda to end Prologue sales in the US
A Honda spokesperson confirmed the decision, telling CarBuzz: “Honda will conclude sales of Prologue later this year following completion of the 2026 model year.” The company added that existing customers will continue to receive support through its dealer network.
The Prologue entered the US market in March 2024 as the first volume-production battery-electric Honda for North America. Developed in cooperation with General Motors, the SUV is based on GM’s Ultium platform and battery technology and is produced at the automaker’s Ramos Arizpe plant in Mexico. The facility also manufactures the Chevrolet Equinox EV and Cadillac Optiq.
The decision follows a broader restructuring of Honda’s electrification plans in North America. Earlier this year, the manufacturer shelved several planned EV programmes, including the Honda 0 Series SUV and Sedan as well as the Acura RSX EV. Honda had intended to build those models on a dedicated platform at its Ohio-based EV Hub.
The Prologue’s discontinuation also comes after Honda ended production of the Acura ZDX, another GM-based electric vehicle, in 2025. Both models were products of a partnership that has gradually been unwound in recent years. Honda and GM abandoned plans to jointly develop affordable electric vehicles and earlier this year also dissolved their fuel-cell joint venture.
Despite its relatively short lifecycle, the Prologue achieved notable sales success. In its first full year on the market, it ranked among the best-selling electric vehicles in the United States. According to available sales figures, Honda delivered more than 80,000 Prologues between its launch in 2024 and mid-2026. During the first half of 2026, however, sales fell by 48 per cent year-on-year, although the model still ranked among the ten best-selling EVs in the country.
Honda dealers are expected to continue selling existing inventory after production ends. According to reports, around 100,000 vehicles remain available in stock. The manufacturer is currently offering promotional lease deals as it clears remaining inventory.
The move leaves Honda without a battery-electric model in the US market for the time being. Instead, the company is increasingly focusing on hybrid technology. Honda recently announced plans to launch 15 new hybrid models globally by 2030 and intends to expand its hybrid offering in North America, particularly in larger vehicle segments.
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